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Bulk Keywords Match Type Editor

Enter your keywords below and generate phrase and exact match versions. Select rows to copy specific terms or copy the entire list at once.

Why use match types?

Google Ads match types control how closely a user's search needs to match your keywords to trigger your ad. Phrase match shows ads when the search includes the meaning of your keyword, while exact match only triggers ads for searches with the same intent. Using both lets you balance reach and relevance.

FAQs

What are Google Ads match types?

Match types help you control which searches show your ads. They include broad, phrase, and exact match.

When should I use phrase match?

Phrase match is ideal when you want to reach searches that contain the meaning of your keyword while still discovering new queries.

When should I use exact match?

Use exact match when you need tight control over queries and want your ads shown only for searches with the same intent as your keyword.